The company HUF was founded by Pro-Skateboarder Keith Hufnagel in 2002. He grew up skateboarding in the 1980’s in New York City and moved to San Francisco in 1992 to pursue his passion of skateboarding. He opened a small Skate-boutique, called HUF in San Francisco, to bring together the most respected brands that the skateboard, streetwear and sneaker communities had on offer. HUF quickly became the most recognized skateshop in the bay area and due to its rapid growth and popularity Hufnagel started with an own clothing line. HUF evolved into an independent manufacturer of PREMIUIM HEADWEAR, Apparel, footwear and skateboarding goods. The brand stands for looks of classic American craftsmanship, timeless vintage design and an appreciation of fine and functional modern detail to produce quality goods.